With an EBI report finding that only 17% of organisations have a defined Employer Brand strategy. With no internal guidelines it can be difficult for Employer Brand Managers to know exactly where to turn when looking for practical advice and support to build their own Employer Brand. So to help you focus your energies in the right direction we've created a practical guide to building a World-Class Employer Brand.
Using this guide you will learn why you should:
Lay the foundations for an effective Employer Brand.
Define objectives, scope and responsibilities.
Discover your true Employer Brand.
Develop a creative messaging platform.
Effectively implement and communicate your Employer Brand.
Measure, maintain and optimise.
We hope you find it both useful and valuable.