What’s on your design-side wish list? Chances are, it includes a steady flow of amazing-looking marketing assets. Your Website could use a visual refresh; your product photography could be improved – and your social media posts need an added injection of sparkle. Is all of this really too much to ask?
05-Nov-2018 11:04:47 by Phil Owers |
It’s easy to make a strategy look great on paper. But once you start to put it into practice, things can quickly go awry.
All too often, production teams can find themselves overextended - trying to do too much with too little support.
Lack of synergy is another common problem. On the one hand, you want your employer brand to have as strong a presence as possible across multiple channels (and for lots of people to have an input in the production process). It’s just that once you attempt all this, your central message becomes garbled - and no-one seems to be on the same page.
01-Nov-2018 16:36:21 by Phil Owers |
If your organisation’s marketing department currently exercises a monopoly on content creation, you could be missing out on a valuable branding and promotional opportunity.
Breaking down the barriers to content creation gives you the opportunity to get more people involved in the creative process. In turn, this can assist you in building richer, more compelling marketing materials.
There are some valuable practical benefits to removing these barriers. After all, if more people are able to get involved in the process, it lessens the burden on your core marketing team, reduces the need for external input (e.g. expensive design & marketing agencies) – and means you can do more with less.
22-Oct-2018 11:19:17 by Phil Owers |
Your all-new employer branding initiative has just gone live. So what happens next?
Read on for our essential tips on measuring early stage performance - and for ensuring that any campaign-related “teething troubles” are spotted and dealt with.
27-Sep-2018 09:00:00 by Phil Owers |
Your organisation has posts to fill – and you have been charged with the task of raising interest and triggering a flurry of applications. So why are your efforts falling flat? Here’s a quick look at how basic marketing failures can very easily hinder the recruitment process and at what you can do to improve matters…
20-Sep-2018 09:00:00 by Phil Owers |
If there’s a problem, you’ve got a much better chance of solving it if you can spot it early. This applies to all manner of workplace-related issues - and it’s especially true of employee onboarding.
Early employee feedback helps you on two fronts. For the individual employees concerned, it gives you a chance to identify and address any teething troubles they may be having - which could be anything from IT niggles, through to understanding what your company culture is all about.
05-Jul-2018 10:04:00 by Phil Owers |