In The Press

Articles.

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Phil Owers discusses how to measure an employer’s brand

Global Recruiter, September 2016: EXCLUSIVE CONTENT - Phil Owers, CEO, employer branding at branding portal Papirfly discusses how to measure an employer’s brand.

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Phil Owers: It’s dangerous not to align employee experiences with your external brand

HR Review, 19th September 2016: There’s no simple way to measure the success of an employer brand. But just because it can be complex and at times confusing, that is no excuse for neglecting to track the ROI into employer branding.

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Don’t look for a silver bullet when measuring employer brand success

HR Zone, 22nd August 2016: There’s no simple way to measure the success of an employer brand. But just because it can be complex and at times confusing, that is no excuse for neglecting to track the ROI into employer branding.

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Embracing your brand can harness your employees’ experience

HR Director, 15th August 2016: When businesses are on the pursuit of attracting top talent, it is becoming increasingly clear that they need to do more than simply produce standard brand messaging.

Podcast.

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Ep 64: The Four Biggest Issues In Employer Branding

Recruiting Future The Podcast, 2nd September 2016: Employer branding has never been a more popular discussion topic with a huge amount of content and conference time now dedicated to it. However, when you dig below the surface, there is very little that addresses the day to day concerns of employer brand practitioners, particularly those working within global organizations.