Your employer brand shows what you stand for - your values, your purpose, your work environment. By creating an effective and authentic employer brand, you want to attract, engage and retain the best talent. It can often be a challenging task applying your employer brand on a global basis but it doesn't have to be.
Here are a few myths about global employer brand activation busted.
25-Jan-2017 08:35:00 by Adam Farrell |
Social media has become a crucial tool for recruiting and building your employer brand. In fact, a lot of companies, 92% to be exact, use social media in their recruiting according to staff.com. 29% of job seekers said they are using social media as the primary tool in their job search, with numbers rising. Social media channels are great for communicating employer brand values and work culture. Content is easily shared and can reach millions of people in a very short time so it is crucial to get your social media strategy right.
18-Jan-2017 10:55:49 by Adam Farrell |
Having a clear and defined employer brand certainly benefits your organisation. If done right, it can help you increase application rates and attract the right talent to your company. A strong employer brand will make you stand out and give potential employees a compelling reason to join you rather than your competitor as well as increase employee retention rates.
11-Jan-2017 10:36:00 by Adam Farrell |
In today's talent war you need to have a strong employer brand and your candidate experience must be on point. Employer brand managers play a crucial role in building and protecting your brand and reputation as a workplace. They tell the right stories to the right people and communicate your purpose and values. They shape how both internal and external stakeholders perceive your work environment.
04-Jan-2017 09:34:00 by Adam Farrell |
In 2015, Millennials surpassed Generation X to become the largest generation in the US workforce according to Pew Research Centre. On a global scale, Deloitte predicts that Millennials will make up 75% of the workforce by 2025. This generational shift has strong implications for employers as they will need to rethink how they attract and retain this generation. Millennials are known, for example, to be more purpose-driven and to place a lot of importance on a match between their and the company's values.
28-Dec-2016 10:42:00 by Adam Farrell |
If you’re one of the organisations who have cottoned onto the importance of employer brand in your business, then well done. It probably goes without saying just how much value we place in having a powerful brand when it comes to talent acquisition, staff retention and your future growth.
21-Dec-2016 10:05:00 by Adam Farrell |