Having a clear and defined employer brand certainly benefits your organisation. If done right, it can help you increase application rates and attract the right talent to your company. A strong employer brand will make you stand out and give potential employees a compelling reason to join you rather than your competitor as well as increase employee retention rates.
11-Jan-2017 10:36:00 by Adam Farrell |
In today's talent war you need to have a strong employer brand and your candidate experience must be on point. Employer brand managers play a crucial role in building and protecting your brand and reputation as a workplace. They tell the right stories to the right people and communicate your purpose and values. They shape how both internal and external stakeholders perceive your work environment.
04-Jan-2017 09:34:00 by Adam Farrell |
In 2015, Millennials surpassed Generation X to become the largest generation in the US workforce according to Pew Research Centre. On a global scale, Deloitte predicts that Millennials will make up 75% of the workforce by 2025. This generational shift has strong implications for employers as they will need to rethink how they attract and retain this generation. Millennials are known, for example, to be more purpose-driven and to place a lot of importance on a match between their and the company's values.
28-Dec-2016 10:42:00 by Adam Farrell |
If you’re one of the organisations who have cottoned onto the importance of employer brand in your business, then well done. It probably goes without saying just how much value we place in having a powerful brand when it comes to talent acquisition, staff retention and your future growth.
21-Dec-2016 10:05:00 by Adam Farrell |
More and more companies are coming up with new and interesting ways to attract and retain the best talent in their market.
They are starting to overhaul their employer branding efforts making it an increasingly strategic effort. Also advancing technology means there are an abundance of opportunities to enhance your EB efforts. Let's have a look at what your competition is doing and what you can you learn from them about your employer brand delivery?
14-Dec-2016 10:21:00 by Adam Farrell |
Recognising the importance of employer branding in your business is one thing; perfecting it as a strategy for talent acquisition and growth is quite another.
07-Dec-2016 10:25:00 by Adam Farrell |